ELAN SWITCHES TO DIGITAL FOR NEW LOOK MARKETING SUITES

ELAN Homes has opened a new style marketing suite with digital resources to enhance the customer experience.

Hazelfields in Poynton is the first development to feature the technology, alongside a fresh new look.

The homebuilder, headquartered at Cheshire Oaks Business Park, has partnered with digital signage solutions specialists Intouch Display to introduce interactive digital touch screens inside the marketing suite and at the entrance to the development.

Sales director for Elan Homes in the North Marie Morris said: “We’ve redesigned our marketing suites to enhance the customer experience. The touch screen at the entrance to Hazelfields shows the site plan and has a scannable QR code people can use to download the brochure before they’ve even stepped through the door. Inside the marketing suite, we have spa type music playing and scent diffusers to help create a sense of calm to help visitors feel relaxed. The site plan is on a high-level table for ease of viewing, plus there’s a digital touch screen buyers can use to find out more about the development and the homes available. Moving away from printed brochures is better for the environment, but also means we can better serve our customers by providing more up to date information at the touch of the screen.”

Along with introducing digital touch screens, Elan has also rethought how samples of specification choices are presented so that they’re more easily accessible for visitors.

Intouch Display sales manager Steve Blackaller said: “Elan’s investment in interactive digital touch screens enables them to enhance the customer journey by offering an interactive experience. It’s much more engaging than simply displaying static information and can be updated automatically in line with other digital assets.”

The new look marketing suite was unveiled at Hazelfields, where Elan is building 93 new homes across just 7.47 acres of a 20.45 acre site. There will be lots of open space, including a play area, with trees retained at the centre of the development, along with a woodland n the boundary.

As the homes are taking shape close to Lower Park Primary, Elan will create a car park for the school as part of community investments worth almost £1.8 million.

Elan has agreed to fund more than £750,000 worth of highways improvements, with funding allocated towards Poynton Relief Road, a bus stop opposite Hilton Grove and cycle lane provision. A car park will also be created on site to provide extra school parking.

Almost £662,000 will be shared between local schools, with more than £130,000 allocated for the development of Priorsleigh Medical Centre and McIlvride Medical Centre. Sports facilities at Deva Close Playing Fields and Poynton Leisure Centre will benefit from almost £120,000 worth of investment. Further funding has been allocated towards Kerridge Hill Nature Reserve, plus allotments and community gardens.

Find out more about where Elan is building via http://www.elan-homes.co.uk.